In 2012 the Cleveland Heights-University Heights City School District was looking for a new presentation of its tiger logo and turned to Boom Creative. Athletic Director Kristin Hughes said to the board of education that she has seen many variations of tigers throughout the years at events but one consistent image for the mascot was needed. Boom Creative designed a logo that would stand out on apparel, in-school signage and more. But, the logo was only one component. The client needed a series of materials that worked as a true marketing communications system.
Your marketing communications materials need to work together as a system. The system needs structure and discipline to stay on brand and on message. But, you also need the flexibility to represent new products, new services and new ideas. At Boom Creative, we understand business, and we understand how your marketing communications materials need to work for you.