The Hoover® brand has set the standard for cleaning in the home for more than 100 years. That type of brand power can not be put in the hand of just any web development firm. When Hoover expanded its lines to include air purifiers they choose Boom-Creative for this critical interface design project.
We teamed with Hoover’s internal technical resources to help develop this SEO-friendly site. We leveraged their existing content assets and worked with writing resources to develop the copy