The City of Los Angeles recently contracted Boom Creative to brand their new “Marketplace” program. The program is an initiative to cut costs and save money, city wide. By facilitating a real-time online reverse auction between itself and pre-qualified suppliers, the City of Los Angeles drove office supply prices down saving more than one million dollars a year.
Rather than creating a cold, technical look. Boom Creative developed a graphic system that embraced a rich illustrative style. The result was eye-catching and approachable.