In 2012 the Cleveland Heights-University Heights City School District was looking for a new presentation of its tiger logo and turned to Boom Creative. Athletic Director Kristin Hughes said to the board of education that she has seen many variations of tigers throughout the years at events but one consistent image for the mascot was needed. Boom Creative designed a logo that would stand out on apparel, in-school signage and more.

“We hope this new tiger will unite our schools even more and help us continue to build community among our campuses,” said Angee Shaker, Director of Communications and Community Engagement for CH-UH. “We felt this new and consistent tiger image would work across all grade levels PK-12. It’s something we can all be proud of.”

The District’s schools celebrated its launch through spirit days and pep rallies. New Tiger Nation banners are hanging in each of the buildings.

“We’re excited about the new energy in Tiger Nation,” Eric Silverman, CHHS Alumni Foundation president said. “It will be fun to see everyone decked out in their new gear in the months to come.”

Know you know where the Boom comes from in “Sis – Boom – Bah!”